Communications
Audit
For a business to communicate its brand values successfully, it must be sure
that it is consistent in its messaging and aware of all the different target
audiences it should be addressing. Sometimes the gap that exists between what
a business perceives to be its brand, and what the reality is for its audiences,
is larger than you would expect. The Communications Audit is a sure-fire means
of closing that gap.
Based on a series of interviews with employees, customers, suppliers and journalists,
as well as a comprehensive look at all written communications material, the
Audit is a forensic study of a business’ key messages and how they are
communicated both externally and internally. The end product is a series of
strategic, actionable recommendations that will materially improve your company’s
ability to communicate - helping to drive the business forward and have impact
where it matters most: the bottom line.
