WINNER: 2004 PR Week Technology PR Campaign of the Year
Today’s technology businesses operate in a crowded and competitive marketplace.
To stand out from the crowd you need not just the ability to define your key
messages and brand values but also the stories and issues that are going to
generate coverage and drive real awareness of who you are and what you do.
We specialise in translating often complex technology products and services
into understandable and compelling news stories. Through our understanding of
the media, and tremendous contacts with key national, business and trade journalists,
we know what makes a story and how best to present it to ensure maximum results.
Our technology clients include Nokia, MessageLabs, Telstra Europe, PSINet UK,
Zycko, Navisite Europe, IXI Mobile, WDSGlobal and ukXfactor. They say:
"For MessageLabs, PR success is measured not only by profile raising
and number of hits, but also by how effectively our key messages as a world
leading email security company are communicated to a business audience. hbl
media continually excell at both these criteria.”
Mark Sunner, CTO, MessageLabs
“I have worked with a great number of leading PR firms over the years,
but none of them really ‘get it’ the way that hbl media do”
Nicholas Jeffery, former UK MD, PSINet Europe
For information on our specialist technology Business Orientation Service, click
here
For a case study of our work with MessageLabs, click
here
