When companies make announcements
they often accompany them with a Video News Releases sent to broadcasters. Broadcasters throw them away. This is due to the fact that most VNR’s are little different from promotional videos. At hbl we approach the problem from the angle of the broadcaster. What is the material the broadcaster wants? What is the broadcaster going to use? As a result our background tapes (we don’t use the term VNR) get used and used massively.

Our team have top level experience in news and documentaries for the BBC and commercial TV, and are perfectly placed to maximise the potential of your company’s announcement to the media.